Google/FB marketing automation
I happen to be a Business Analyst at an NFP in Sydney, Australia. I want to submit a topic to open discussion around how we can automate the discussed practice.
My marketing team does monthly imports onto FB and Google add platforms. The source of the import is our internal DWH which pulls the data from NetSuite. Currently, the process is manual, and marketing does manual imports. They also have to submit hash format on one and just the emails onto the other platform.
We first wanted to utilise our DevOps team and build an internal app; we are assuming this may not be possible due to the lack of API support. Also, importing all steps before loading a CSV onto the platforms seems tedious for my DevOps team.
Would any of you recommend a solution, even if it’s an internal build? Also budget on this is meagre so if you have any solutions in mind that cost benefiting, kindly let me know….
I really appreciate any help you can provide.